Privacy Policy

Effective date: September 28, 2025

This Privacy Policy explains how northwesttrails.com ("we," "us," "our") collects, uses, discloses, and protects your personal information when you visit and use our Site and Services.

1. Information We Collect

We collect two types of information:

Personal Information (PII)

Information you voluntarily provide, such as your name, email address, or other details you choose to share (e.g., newsletter signups, forms, comments).

Non‑Personal Information / Usage Data

Information automatically collected when you use the Site, including IP address, browser type, operating system, referring URLs, and activity on the Site. This includes cookies and tracking technologies.

2. How We Use Your Information

  • To provide, maintain, and improve the Site and Services
  • To communicate with you (e.g., newsletters, updates)
  • To monitor, analyze, and optimize usage (e.g., GA4, Google Ads)
  • To support affiliate marketing relationships
  • To comply with legal obligations

3. Cookies & Tracking

We use cookies, analytics (Google Analytics 4), and advertising technologies (Google Ads) to improve the Site and deliver relevant ads. You may disable cookies in your browser, but some features of the Site may not work properly.

Note: Most modern browsers allow you to control cookie settings through their privacy preferences.

4. Third‑Party Services & Data Sharing

We may share your information with third‑party providers such as analytics tools, ad networks, or affiliate partners. We require these providers to handle data responsibly and in accordance with applicable privacy laws.

5. Data Retention

We retain your personal data only as long as necessary for the purposes outlined here or as required by law. Usage data may be retained for analytics purposes to help us understand and improve user experience.

6. Your Rights

Depending on your jurisdiction (including GDPR, CCPA, and other privacy laws), you may have rights such as:

  • Accessing your personal data
  • Correcting inaccurate information
  • Requesting deletion of your data
  • Opting out of certain data processing
  • Requesting data portability

To exercise these rights, contact us using the information below.

7. Security

We implement reasonable technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction. However, no system is completely secure, and we cannot guarantee absolute security.

8. Children's Privacy

We do not knowingly collect personal information from children under 13 years of age. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. The "Effective date" at the top will indicate the latest version. Your continued use of the Site after any modifications constitutes acceptance of the updated Privacy Policy.

10. Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Email: [email protected]